Digital Marketing:
The world has gone digital and while everyone is on the internet, it is important that brands are too. Hence, we at Wolke offer you a wide range of services to promote your brand on the cyberspace. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
While traditional marketing might exist in Print ads, Phone communication, or Physical marketing, Digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.
At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.
Long story short, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content — such as a hoarding or print ad.
Social Media Management Services
Your customers are on social media. Are you?
Social media marketing offers an invaluable opportunity to show your brand’s human side, build trust, and cultivate an audience receptive to your message. At the same time, it can also drive traffic to your website, increase sales, boost your search engine rankings, and even facilitate customer service.
Our social media marketing package includes the design or upgrade of your business profile pages on various platforms, including graphic design and HTML coding, page descriptions (using identified keywords), images and videos to convey your message, effective calls-to-action (CTAs), forms to capture leads, and effective landing pages. We’ll update each page regularly with unique posts, including news, events, contests, polls, and resources to keep your followers engaged and coming back for more – all following a pre-established editorial calendar and strategically chosen keywords. We manage a variety of platforms for our clients, including Facebook, Twitter, Instagram, LinkedIn, and more.
We also encourage our clients to identify a social media advertising budget to increase their visibility on selected social channels. Social media advertising is fairly inexpensive and effectively helps businesses increase their brand recognition while driving traffic to their websites where conversions can be made.
Our Search Engine Optimization (SEO) packages include
- A full website SEO audit for best practices
- An industry-specific keyword analysis performed on all live pages of your website.
- The selection of one highly-relevant keyword per page, including the re-writing of content in order to incorporate the selected keyword and keyphrases.
- A link-building strategy to increase overall traffic and relevance of your website.
- Local SEO tactics and relevant local directories.
- Regular review and update of your website to account for changes in SEO trends and search engine ranking.
Search Engine Marketing Services
Place your products and services on the most visible showcase in the world: The Web.
Search Engine Marketing (SEM) will help you reach a highly targeted audience, and provide accurate measurement. Since most of your customers and prospects are bound to be online anyway, SEM offers an invaluable opportunity to increase your brand awareness and drive conversions through a pay-per-click (PPC) advertisement campaign. We offer pay-per-click (PPC) advertisement and re-marketing campaigns on Google, Bing, and Yahoo, all of which are strategically planned by a Google Certified employee.
Our search advertising program integrates search engines, social media channels, local directories, local business websites, industry-specific lists, and review sites to reinforce the unique vision and value of your brand and spread your message to those markets in which it will have the most impact. Once your distribution channels have been selected, we’ll design and code your display ad along with a landing page for your promotion, and monitor the success of your campaign through regular analytic reports.earch Enginr
Content Marketing
Write engaging marketing content through storytelling.
Your marketing content is the most effective way to engage and influence your audience. Through relevant content writing, your business demonstrates expertise by offering a solution to your customers’ needs, challenges, and desires. Far from just selling your product or service, your content communicates the value of your business and your commitment to your customers.
Marketing has changed from one-to-many to one-to-one over the past two decades. People prefer to do business with companies that they connect with–and the way to earn their trust is through storytelling. We want to “wow” our customers with stories they want to share with others, and hope that others will share them too.
After thorough research to determine the most effective voice, format, and channels for your message, we’ll craft unique, personalized, and engaging marketing content that’s relevant to your audience and supportive of your brand image.
Website Designing & Development
Your website is your front desk – make it work for you.
The purpose of your website is to engage your prospects in taking the first step of the sales cycle. A successful website design provides a clear path from education to conversion, with a minimal amount of work required by the visitor – whether it’s to motivate them to fill out a form, make a purchase online, call your business, or even stop by your location for an in-person conversation.
Above all, successful websites offer convenience.
Online product research and conversion owes its success to one factor: convenience. In this era of digital multi-tasking, customers look for complete, quick, and accessible information. Using state-of-the-art technologies like Content Management Systems (CMS), responsive design frameworks, and fully integrated inbound marketing technology, we design websites that act as powerful sales tools for our clients. We combine efficiency and aesthetic to create your most dedicated employee – the one that works 24/7, 365 days per year.
We offer marketing content writing services for
Websites
Blog
Social Media
Email Marketing
Landing Pages
Search Engine Optimization Services
Search engine optimization consists of many factors – from keywords within your content to links to your website around the web. Our team focuses on the content and detailed back end work, to make your website attract the most amount of traffic.
A website that is not properly optimized for search engines is like a ship lost at sea. Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via “organic” or unpaid search results. This process includes analyzing and optimizing the architecture and navigation of your website, the underlying code, content relevancy, and inbound and outbound links.
The goal is to make search engines find your website, scan it, index it, and serve it to visitors who are searching for the information you’re offering. Our team focuses on the content and detailed back end work, to make your website attract the most amount of traffic. Search Engine Optimization is a process, not a one-time “set and forget” deal, and it requires ongoing analysis and updates on your website’s content, code, and architecture.earch